Ezine Advertising Works Top 10 Reasons To Advertise With Ezines

by Publisher

You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is “Yes! It works” and here’s 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to
your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or
driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if
you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past
several other retail establishments to arrive at your store and then walk past still more in the mall or
shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine
they click right from the ad into your “store” so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were
not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the
garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught
up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is
also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an
Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your
placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read
each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will
have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and
more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio,
direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-
free to respond to your ad. They don’t have to risk getting trapped on the phone or in a store by an over-
eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have
the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and
potentially a whole lot more. Once you’ve got that then you can sell, sell, sell!

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