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Editorial contribution: Female artists represent less than 10% in some key genres, new Deezer data reveals

by Publisher

Good Day

Did you know that female artists represent a small proportion of the top 100 charts for electronic, hiphop and rock music? New data from global audio streaming service, <www.deezer.com> Deezer, reveals that just 4% of the top 100 streamed electronic artists are women. Hiphop (7% of the top 100) and rock (also 7%) continue to fall short when it comes to gender diversity. Ahead of International Women’s Day, Deezer wants to help shine a light on the many challenges women still face in the music industry.

Please see below the full release for your consideration. Also discover who Mzansi’s most streamed female artists were for 2020.

MEDIA RELEASE

Female artists represent less than 10% in some key genres, new Deezer data reveals
● Deezer’s global streaming data shows just 4% of top 100 electronic artists are female, with only 7% in hiphop and rock
● New “Women’s Voices” initiative helps champion female musicians with exclusive Originals Sessions, curated playlists and shareable facts and data on women in the industry
● Mzansi’s most streamed female artists revealed

Johannesburg, 2 March 2021: Female artists represent a small proportion of the top 100 charts for electronic, hiphop and rock music. New data from global audio streaming service, <www.deezer.com> Deezer, reveals that just 4% of the top 100 streamed electronic artists are women. Hiphop (7% of the top 100) and rock (also 7%) continue to fall short when it comes to gender diversity.
Deezer wants to help shine a light on the many challenges women still face in the music industry ahead of <www.internationalwomensday.com> International Women’s Day. Highlighting the data* and launching our new exclusive women’s content series is part of our work to consciously support female artists. Pop is the most diverse genre on Deezer today, with 42% of the top global streamed artists being women. However, it still falls short of a 50/50 gender split.
Percentage of female artists in top 100 songs of key genres:
1. Pop – 42% 2. R&B – 39% 3. Soul – 26% 4. Alternative – 15% 5. Country – 15% 6. Jazz – 14% 7. Classical – 11% 8. Hiphop – 7% 9. Rock – 7% 10. Electronic – 4%
Starting from March 8th, Deezer’s users will find valuable insights in the app. This will include information around some of the issues around female representation in the music industry, plus interesting facts about female artists. Swipeable cards will reveal hard facts based on real streaming data. This includes how last year there were three times less women than men in Deezer’s top 100 songs. All of this is of course easily shareable by music fans who want to be part of this important conversation.
Across March, Deezer will launch a new “Women’s Voices” collection with Originals Sessions and curated playlists to help support female artists this International Women’s Day. The Originals Sessions lineup includes Birdy’s rendition of “A Case Of You” by Joni Mitchell and The Staves performing “Cloudbusting” by Kate Bush. LP performs “Hello” by Adele and Foushee gives us “Drew Barrymore” by SZA. Later in the month, Dodie will also release a special cover of “Oh, What A World” by Kacey Musgraves.
Deezer’s new “Women behind the music’” playlist series will also promote the songwriters, producers and musicians who wrote, produced or performed on international hits. Each woman will have her own playlist that features some of the most known tracks they contributed to. Meet the hugely talented artists including Tayla Parx, Julia Michaels, Diane Warren and WondaGurl who are behind your favourite tracks by Ariana Grande, Dua Lipa, BTS, Selena Gomez, Justin Bieber, Linkin Park, Aerosmith, Bon Jovi, Jay-Z, Drake and Rihanna.
Electronic music will also get a prominent place on the channel with a “100%” playlist series to champion female electronic music artists. In addition, global female stars like Celine Dion, Sia, Olivia Newton-John and Sharon Van Etten have created exclusive playlists for our high fidelity listeners. The playlists, called “HiFi Gold”, include tracks that sound supreme in FLAC quality.
“We all know the diversity issues in the music industry and how much work still needs to be done. Women are not only under-paid, they’re also under-streamed, and represent less than 20% of listening in over half of our most popular genres. We want to champion female artists and give them opportunities to shine on our platform. That’s why the “Women’s Voices” collection will have a permanent home on Deezer moving forward,” said Kim Weaver, Deezer’s Head of Global Music Programming.
You can help support female artists and content creators by heading to the “Women’s Voices” Collection on Deezer from 8th March.
The top 20 most streamed South African women locally of 2020 were:
1. Elaine 2. Demi Lee Moore 3. Ami Faku 4. Kelly Khumalo 5. Simmy 6. Ntokozo Mbambo 7. Juanita Du Plessis 8. DJ Zinhle 9. Karlien Van Jaarsveld 10. Hlengiwe Mhlaba 11. Thabsie 12. Lady Zamar 13. Andriette 14. Rebecca Malope 15. Sho Madjozi 16. Leah 17. Brenda Fassie 18. Janie Bay 19. Tasche 20. Berita

The top 20 most streamed international women globally of 2020 were:
1. Billie Eilish 2. Dua Lipa 3. Lady Gaga 4. Ariana Grande 5. Aya Nakamura 6. Tones and I 7. Rihanna 8. Beyoncé 9. Sia 10. Taylor Swift 11. Doja Cat 12. Ava Max 13. Céline Dion 14. Anitta 15. Katy Perry 16. Shakira 17. Adele 18. Lana Del Rey 19. Selena Gomez 20. Alicia Keys
The top 20 most streamed South African tracks by women locally of 2020 were:
1. Elaine – You’re the One
2. DJ Zinhle – Umlilo
3. Elaine – Risky
4. Kelly Khumalo – Empini
5. Thabsie – Sphesihle
6. Ami Faku – Ubuhle Bakho
7. Demi Lee Moore – Neon Moon
8. Elaine – I/You
9. Elaine – Changes
10. Simmy – Ngihamba Nawe (feat. Sino Msolo)
11. Elaine – Say It
12. Sho Madjozi – John Cena
13. Elaine – When We’re Alone
14. Elaine – I Just Wanna Know
15. Leah – Ek Noem Jou MYNE (Cross My Heart)
16. Lady Zamar – Collide
17. Ntokozo Mbambo – Interlude-Zulu Worship Medley Live
18. Ami Faku – Inde Lendlela
19. Janie Bay – Die Heelal (feat. Early B)
20. Thabsie – Finally

The top 20 most streamed international tracks by women globally of 2020 were:
1. Tones and I – Dance Monkey 2. Dua Lipa – Don’t Start Now 3. Billie Eilish – bad guy 4. Doja Cat – Say So 5. Dua Lipa – Physical 6. Nea – Some Say 7. Billie Eilish – everything i wanted 8. Dua Lipa – Break My Heart 9. Ava Max – Kings & Queens 10. Lady Gaga – Rain On Me 11. Aya Nakamura – Jolie nana 12. Billie Eilish – lovely 13. Lady Gaga – Stupid Love 14. Aya Nakamura – 40% 15. Cardi B – WAP (feat. Megan Thee Stallion) 16. Anitta – Combatchy (feat. MC Rebecca) 17. Ava Max – Salt 18. Sia – Cheap Thrills (feat. Sean Paul) 19. Ariana Grande – 7 rings 20. BENEE – Supalonely
-ENDS-
* Deezer streaming data of the top streamed 100 male and female artists worldwide in the last 12 months. The analysis of genre representation included female-only bands, female artists, and excluded mixed-gender bands, across key genres worldwide.
About Deezer
Deezer connects 16 million monthly active users around the world to 73 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favourite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Kind regards
Gugu Mthimkhulu
078 117 3940


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